Portfolio

“Inspired by the giant of Crete and this magical place where the activities of the ‘Anavatis’ unfold throughout the Winter and Summer, we endeavored to create a corporate identity that will leave its mark over time. A mark that can become the hallmark at the end of every beautiful journey where every visitor of the ‘Anavatis’ can experience. For this reason, we carefully designed a logo that depicts each activity that the ‘Anavatis’ can offer and can be identified with what each visitor wants to achieve, whether it is climbing-hiking or ski mountaineering on the slopes of Psiloritis. In this way, we gave at our logo a form by depicting with the letter A the name of the Anavatis and at the same time the peak of the mountain, while right next to the Latin P our main theme is depicted, namely Psiloritis. Within the framework of P, we placed the climber ascending to the ‘peak of the mountain.’ Below, we created with a BOLD font where one can distinguish some small design lines to emphasize the ski mountaineering activity which cannot take place if and only if our mountain is not snowy. In short, what we wanted to convey as a message is that the climber can operate in winter and summer, as this magical place can offer countless moments with its incredible landscapes, in all seasons of the year!”