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“The main source of inspiration for the implementation of the design is our first material, which is none other than the tree, the beginning of the natural wood’s origin. A renewable primary material, as it has the tendency to continuously reproduce from nature, in contrast to mineral raw materials. That’s why on the right side of the logo, the idea is imprinted in a dense form, while on its left side, an ’emptiness’ is discerned, signaling renewal but also creating the style of materials used in today’s commerce, made from recycled materials and recycled wood.”